5 Tips To Improve Inventory Management And Increase Ecommerce Sales

Top Things To Know For Effective Ecommerce Inventory Management

Our expertise enables us to provide industries with the best of breed solutions to increase their bottom line while providing streamlined business processes and phenomenal customer experiences. Keywords are a way to ensure that you’re leaving behind a big enough trail for search engines to pick you up, but when used properly they an also be a reminder to make sure your page has the appropriate amount of descriptive content and coney to effectively sell your wares.

As one of North America’s top eCommerce agencies with numerous clients such as Stokes, DAVIDsTEA, La Vie en Rose, Birks & Mayors, SAIL, Souris Mini, and Structube, to name just a few, Absolunet has a front row seat when it comes to eCommerce innovations.

The CTA’s load in a lightbox, where I would expect them to move you on to another page to sign up. Yet the 6 feature links take you away from the page (more leaks) – when THEY should be the one using lightboxes to expand on the feature details without moving away from the page.

The goal of your landing page can take on many forms – to invite customers to your promotion, to describe a product or a special offer in greater detail or to warm up” your customers to the point where they are closer to making a purchase decision like in the case of shopping cart abandonment emails.

A common pattern for e-commerce companies using ShipStation or ShippingEasy is to accept orders from one or more marketplaces like eBay, Amazon or a company’s own website, and to manage the warehouse shipment process of those orders using ShipStation, marking the orders as shipped when done.

When it comes to optimizing your landing pages, it’s not important for your images to be particularly artsy or flashy, it’s just important that the image is clear and the product can be seen in the best light – making it look as attractive as possible to any potential customers.

You’ll want to be able to get spot-on with your forecasting, because by determining the right order quantities and reorder points, you’ll be able to ensure a high inventory turnover rate and optimize your inventory to reduce unnecessary spending on carrying costs.

Google’s Keyword Planner (Note: An AdWords account is required) can help you determine which long-tail keywords have the most search volume with the least competition, but don’t choose a keyword just for the numbers if it doesn’t make sense for your product; that’s likely to increase your bounce rate and cause frustration for potential customers.

If you want to learn more about people who avoid all that, and just make affiliate sales on products (eg they have a camera reviews site or a ‘fake’ bed linen shop that links to Amazon), then checkout some of the rocking case studies in the 21 Blogs with Advertising and Affiliate Marketing Examples article.

Just set a realistic time limit for the test, make sure that you display the same variations to repeat visitors, be patient, and don’t jump to conclusions: if a test works, run it with greater intensity and for longer duration to see you can replicate the results of the experiment.

As mentioned, the title and meta tags need to have relevant keywords in them for the page they are on. It is important to remember that the search engine robots that scour the web read from left to right, so sellers will always want to add the most important keywords first on the page.

We truly enjoy making new logos and stores and we’re the best Volusion designers in the biz (that’s right – we said it), but it’s also true that bad design makes our eyes sad, so we’re on a crusade to help the interwebs look better even if we can’t profit in the process.

These are great if your goal is to educate the clients on your products and industry and there is certainly a place for them within your strategy (likely within the blog) but it is much better if you are able to target the keywords that people are searching when they are closer to making the purchase.

James E. Stephens
James E. Stephens

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